Masters of Home Service is a podcast for small business entrepreneurs from Jobber’s creative and content studio. The podcast aims to provide valuable and useful content for home service pros looking to level up their businesss.
The goal of this project was to create a memorable podcast brand that was bold and prestigious, while maintaining Jobber’s position as a trusted leader in the home service industry space.
Earlier this year I was lucky enough to get the chance to work with the great people over at Take Care to create the branding for their latest community endeavour, Weakenders Run Club. They were in need of an identity that championed taking it slow sometimes, and welcomed runners of all levels to join in.
After some research into the space and athletic inspiration, I suggested using a rabbit as the primary symbol for the club. Cute, agile, and sometimes speedy, we felt they represented more than just a sport, but could act as an emblem to represent those in the club.
The final Weakenders logo strikes the level of friendliness and approachability that was so key to this group’s identity as a run club, while still capturing dynamic movement in a simple and scalable symbol. I had a blast working with negative space to bring this concept to life, and it’s been so rewarding to see the community building and success of the club in their 2024 season.
Photo & video work by Jakub Brown.
It’s been a busy season for the team over at Jobber. Between giving grants to small business owners and showcasing new product releases, Jobber also launched the Home Service Community. This is digital space serves as a space for home service professionals to ask questions, chat with eachother, and get advice. I was tasked with creating a variety of creative to add excitement, energy, and community to the forum.
This was an OOH campaign done in-house for Jobber in Spring 2024. I worked on the art direction, styling on set, and print design. As Jobber’s first ever stab at OOH, it was a thrill to get to work closely with our creative director, design lead, and studio manager to get this project from a rough idea to living out in the wild. The dimensions ranged from bus shelters to 48ft billboards, all located in Minneapolis.
I love to work within the intricacies of illustration and typography to develop and build real world brands with personality, authenticity, and a meaningful message to spread. For me, these types of design projects wonderfully exist at the intersection of the tangible world and the complex notion of a feeling or experience.
I am eager to work with mission-driven clients who have big goals, good intentions, and generally want to leave the world a better place than they found it.
Currently, I am designing in-house with the wonderful creative team over at Jobber.