Masters of Home Service is a podcast for small business entrepreneurs from Jobber’s creative and content studio. The podcast aims to provide valuable and useful content for home service pros looking to level up their businesss.
The goal of this project was to create a memorable podcast brand that was bold and prestigious, while maintaining Jobber’s position as a trusted leader in the home service industry space.
Earlier this year, I had the opportunity to collaborate with the team at Take Care on the branding for their new community initiative, Weakenders Run Club. The brief called for an identity that embraced a slower pace and welcomed runners of all backgrounds—a visual language that felt inclusive, approachable, and a little playful.
Through research into running culture and athletic symbolism, I proposed the rabbit as the club’s primary mark. Agile yet gentle, the rabbit felt like the perfect mascot: a nod to both the sport’s energy and the club’s ethos of running at your own speed.
The final Weakenders logo balances friendliness and approachability with a sense of movement, distilled into a simple, scalable symbol. I enjoyed exploring negative space to bring this concept to life, and it’s been incredibly rewarding to watch the club’s community grow and thrive throughout the 2024 season.
Photo & video work by Jakub Brown.
It’s been a busy season for the team over at Jobber. Between giving grants to small business owners and showcasing new product releases, Jobber also launched the Home Service Community. This is digital space serves as a space for home service professionals to ask questions, chat with eachother, and get advice. I was tasked with creating a variety of creative to add excitement, energy, and community to the forum.
This was an OOH campaign done in-house for Jobber in Spring 2024. I worked on the art direction, styling on set, and print design. As Jobber’s first ever stab at OOH, it was a thrill to get to work closely with our creative director, design lead, and studio manager to get this project from a rough idea to living out in the wild. The dimensions ranged from bus shelters to 48ft billboards, all located in Minneapolis.
Spring is one of the busiest seasons for Jobber. As service providers ramp up for summer, we launch one of our biggest promotional pushes of the year. I led the visual direction for the 2025 campaign, targeting both new and existing customers through paid demand generation and lifecycle channels.
The creative needed to do two things: cut through the noise during a busy marketing season and provide Meta’s algorithms with enough variation to optimize performance across audience segments. To support this, we designed a suite of ads with deliberate variation in tone, polish, and messaging—all while staying rooted in a consistent visual strategy. All copy was crafted by our exceptional writing team. For the animated creative, I designed and storyboarded the concepts, while my talented motion collaborator Jazmin Katz took on the animation.
The spring campaign delivered strong results. Our static promos achieved some of the lowest CAC in recent months, while the expansion efforts generated record-breaking MRR from plan upgrades and product add-ons.
I love to work within the intricacies of illustration and typography to develop and build real world brands with personality, authenticity, and a meaningful message to spread. For me, these types of design projects wonderfully exist at the intersection of the tangible world and the complex notion of a feeling or experience.
I am eager to work with mission-driven clients who have big goals, good intentions, and generally want to leave the world a better place than they found it.
Currently, I am designing in-house with the wonderful creative team over at Jobber.