Spring is one of the busiest seasons for Jobber. As service providers ramp up for summer, we launch one of our biggest promotional pushes of the year. I led the visual direction for the 2025 campaign, targeting both new and existing customers through paid demand generation and lifecycle channels.
The creative needed to do two things: cut through the noise during a busy marketing season and provide Meta’s algorithms with enough variation to optimize performance across audience segments. To support this, we designed a suite of ads with deliberate variation in tone, polish, and messaging—all while staying rooted in a consistent visual strategy. All copy was crafted by our exceptional writing team. For the animated creative, I designed and storyboarded the concepts, while my talented motion collaborator Jazmin Katz took on the animation.
The spring campaign delivered strong results. Our static promos achieved some of the lowest CAC in recent months, while the expansion efforts generated record-breaking MRR from plan upgrades and product add-ons.