Earlier this year, I had the opportunity to collaborate with the team at Take Care on the branding for their new community initiative, Weakenders Run Club. The brief called for an identity that embraced a slower pace and welcomed runners of all backgrounds—a visual language that felt inclusive, approachable, and a little playful.
Through research into running culture and athletic symbolism, I proposed the rabbit as the club’s primary mark. Agile yet gentle, the rabbit felt like the perfect mascot: a nod to both the sport’s energy and the club’s ethos of running at your own speed.
The final Weakenders logo balances friendliness and approachability with a sense of movement, distilled into a simple, scalable symbol. I enjoyed exploring negative space to bring this concept to life, and it’s been incredibly rewarding to watch the club’s community grow and thrive throughout the 2024 season.
Photo & video work by Jakub Brown.