Hearttland
A custom wordmark for a weekend-long musical festival for camping, dancing, and stargazing with your best friends.
The goal of this project was to establish a visual brand for Hearttland, a weekend long camp-out music festival in rural Alberta that features DJ sets from each of its attendees. This project was all about fun for me; hand drawn typography, psychedelic colours, and heart and mushroom motifs came together to create an identity to be both remembered and looked forward to for summers to come.
Spring 2021