Masters of Home Service

Jobber’s marketing team was exploring avenues for new organic growth mediums and required creative for a potential podcast: Masters of Home Service. This project involved a visual exploration of new artwork to test ideas and iterate on how the brand could be developed in the future. The work was not only about creating something recognizable as Jobber, but pushing our brand’s visual evolution to adapt to our growing audience.

Jobber is a platform built for people working in the home service industry. Small business owners use the application to run their day to day by scheduling their teams, quoting and invoicing clients, taking payments through the app, and more.

The goal of the podcast was to provide valuable discussion and insight around entrepreneurship, while expanding and contributing to the larger community of service providers that Jobber cultivates.

To begin, I was provided with the podcast title and some new visual elements that our team was experimenting with. While I created the artwork and promotional assets, creative direction and feedback was provided by my team members on Jobber’s creative studio.

These rough concepts show ideas from the exploration stage. I tried out imitating misaligned printing visuals, messy hand lettering and light leak-filled film grains, each of which implies an element of imperfection.

Through subtle textures and coarse collage imagery, the artwork here hints at the story behind most small businesses: hardworking people that are busy wrangling the chaos of entrepreneurship.

The style is representative of an intentional move away from the corporate whitespace and sans-serif fonts found in the brands guidelines of a typical tech start-up, and instead towards something trusted and tactile.

I added a short and choppy “Every week. Everything Entrepreneurship.” tagline to the social promo pieces to provide further context for someone new to the Jobber brand.